Tokyo, Japan (東京都新宿区新宿2-3-16ﾗｲｵﾝｽﾞﾏﾝｼｮﾝ1F)
In 1992 Mikio Kurihara spotted a house “For Rent” in the Tokyo suburb of Tomigaya. This, he thought, would be the perfect place for a burger joint. Inspired by the diners, roadhouses and grills of Tennessee USA, Kurihara began to build a brand that would be driven by one sole desire: to provide the freshest, juiciest hamburgers in Japan. Freshness Burger’s slogan “Freshness FOOD . Freshness SERVING . Freshness PEOPLE . Freshness PLANET” now echoes across over 200 locations throughout Asia. It may not make perfect sense in English, but we’re sure the Japanese get it because they pack these little places to the brim. Their menu seperates their Classic Burgers and Hamburgers (there seems to be a difference) but also offers Hotdogs, Veggie burgers, and a range of sides and drinks. Curious to see how the Japanese interpreted a classic, we ventured in and ordered the Classic Cheeseburger that came on a soft bun with a quarter-pound 100% Australian beef pattie, red cheddar cheese, grilled onion, lettuce, tomato and finely chopped pickles.