Freshness Burger

Tuesday, June 14, 2011
Freshness Burger – 1F 2-3-16 Shinjuku, Shinjuku-ku,
Tokyo, Japan (東京都新宿区新宿2-3-16ライオンズマンション1F)
Burger:
Classic Cheeseburger
Serviettes:
2
Dress Code:
Casual
Sleepiness:
6 minutes
Would we recommend:
Don’t expect much
Price:
¥590/$6.95 AUD/$7.35 USD
Summary

In 1992 Mikio Kurihara spotted a house “For Rent” in the Tokyo suburb of Tomigaya. This, he thought, would be the perfect place for a burger joint. Inspired by the diners, roadhouses and grills of Tennessee USA, Kurihara began to build a brand that would be driven by one sole desire: to provide the freshest, juiciest hamburgers in Japan. Freshness Burger’s slogan “Freshness FOOD . Freshness SERVING . Freshness PEOPLE . Freshness PLANET” now echoes across over 200 locations throughout Asia. It may not make perfect sense in English, but we’re sure the Japanese get it because they pack these little places to the brim. Their menu seperates their Classic Burgers and Hamburgers (there seems to be a difference) but also offers Hotdogs, Veggie burgers, and a range of sides and drinks. Curious to see how the Japanese interpreted a classic, we ventured in and ordered the Classic Cheeseburger that came on a soft bun with a quarter-pound 100% Australian beef pattie, red cheddar cheese, grilled onion, lettuce, tomato and finely chopped pickles.

Comments
“I found this burger oozed a lot of juice and oily goodness. From where though I don’t really know!? The beef pattie was actually a little on the thin side and not as salted as I’d hoped, but still, it was cooked just right. All the other ingredients were as fresh as you’d expect. Unfortunately I had to add a good amount of ketchup and mustard to really give a little extra zing. It was really odd at how hot the whole burger was. It kind of seemed like the whole thing was placed in a steamer or something to soften it all up.
“They definitely got the name right, because this burger came out fresh as a daisy. Actually it was piping hot and I had to wait a while after burning my tongue. Even though there was a generous amount of cheese, I still had to add a decent amount of sauce to make up for the dull piece of beef. Once it had cooled down, it became a very easy burger to eat. It didnt leave a mess but it was too small to fill you up.”
“Quite a basic and enjoyable meal. The pattie needed a bit more seasoning and there was too much lettuce… but the grated pickle was a pleasant surprise! The bun was soft and took on the right amount of juice from the pattie. The sad thing was, it definitely needed mustard and tomato sauce to help boost it to the average rating for me. On a side note, “The Pepsi Nex” as they call it, was terrible and their chips/fried potatoes were average and needed more salt.”
“The first thing that you notice is how incredibly soft this burger is. At the right temperature I reckon you could kneed it into a ball and play catch with it. Everything was, like the name suggested, quite fresh. The “red cheddar’ was OK but I wanted a little more saltiness from it. The whole thing lacked a lot of flavour for me so I drowned it in ketchup and mustard. Really, the greatest impact you get is the hidden chopped pickle that sits under the cheese. Next time I’d go for one of their Hot Dogs or more Japanese-style burgers.”

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Burger:
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Serviettes:
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Dress Code:
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Sleepiness:
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