Midtown West, New York, NY, USA
After wandering past the the swanky Le Parker Meridien Hotel’s check-in counter, the best place to head is towards a dark curtained wall. There you will find a dim, narrow hallway with a neon-lit burger at the end of it. Usually – as was the case when I arrived – there will be a line of people, all with the same goal in mind, waiting patiently in the shadows. The anticipation to see whats inside the doorway grows with every minute, until finally you can peek in and are transported to an entirely different world. In stark contrast to its most of basics of exteriors, you end up in a joint filled with menus written on cardboard, a collection of retro movie posters and a barrage of pen and texta scribble all over the walls. Getting some Seinfeld Soup Nazi flashbacks are understandable as their (at first) intimidating instructions on how to order threaten having you look like a chump, or worse yet, endure the pain of being sent to the back of the line if you’re too slow. But don’t fret. There are only 2 options of burgers, so if you get it wrong – yeah, you’re a chump. I went with the Works Cheeseburger that came on a humble hamburger bun with a classic beef pattie (cooked medium-rare), cheese, lettuce, tomato, red onion, sliced pickles, mustard, ketchup and mayo.