The idea behind Umami Burger was conceived in another, be it, the most sought out burger on the West Coast: In-n-out. It was 2005 and Adam Fleischman was digging into one of his favourite indulgences – a double cheeseburger – and he started to wonder why America was so fascinated with burger and pizza culture. He then thought back to his favourite cooking shows and remembered the word Umami. The gourmet burger scene was about to be born. Fleischman started experimenting with all sorts of ingredients to obtain the “5th taste”, throwing everything from seaweed, miso soup and fish sauce in between some buns. In 2009 he was ready, opening the first Umami Burger in Los Angeles in a failed Korean Taco shop. From then on it boomed with many more locations opening up and was even named 2010’s Burger of the Year by GQ. Each location usually has a signature burger on their menu, something that Fleischman hopes to move Umami Burger away from the chain burger store stereotype and towards more of a classier restaurant group. For example, the San Francisco location uses its surrounding for inspiration and offers a Bacon Wrapped Scallop Burger (which we here hold in contempt). I was there for the original though and proceeded to order, wait for it, The Original. It came with a Wagyu Beef blend patty seasoned in Umami sauce (soy) and dust (porcini mushrooms and dried fish heads), a parmesan frico, shiitake mushrooms, roasted tomato, caramelized onions, Umami house ketchup all on a Portuguese-style bun, made exclusively for Umami Burger.