Umami Burger

Friday, November 14, 2014
The_Burger_Adventure-UmamiBurger

Umami Burger – 2184 Union Street, San Francisco, California, USA
Burger:
The Original
Serviettes:
2
Dress Code:
Smart Casual
Sleepiness:
7 minutes
Would we recommend:
If you’re in the area
Price:
$12 USD
Summary

The idea behind Umami Burger was conceived in another, be it, the most sought out burger on the West Coast: In-n-out. It was 2005 and Adam Fleischman was digging into one of his favourite indulgences – a double cheeseburger – and he started to wonder why America was so fascinated with burger and pizza culture. He then thought back to his favourite cooking shows and remembered the word Umami. The gourmet burger scene was about to be born. Fleischman started experimenting with all sorts of ingredients to obtain the “5th taste”, throwing everything from seaweed, miso soup and fish sauce in between some buns. In 2009 he was ready, opening the first Umami Burger in Los Angeles in a failed Korean Taco shop. From then on it boomed with many more locations opening up and was even named 2010’s Burger of the Year by GQ. Each location usually has a signature burger on their menu, something that Fleischman hopes to move Umami Burger away from the chain burger store stereotype and towards more of a classier restaurant group. For example, the San Francisco location uses its surrounding for inspiration and offers a Bacon Wrapped Scallop Burger (which we here hold in contempt). I was there for the original though and proceeded to order, wait for it, The Original. It came with a Wagyu Beef blend patty seasoned in Umami sauce (soy) and dust (porcini mushrooms and dried fish heads), a parmesan frico, shiitake mushrooms, roasted tomato, caramelized onions, Umami house ketchup all on a Portuguese-style bun, made exclusively for Umami Burger.

Comments
“It’s been many years since I first heard about this famous burger joint, but when I arrived at their San Fran store, it wasn’t what I expected. I thought it’d be all open kitchens and burgers flying around the place, but it was more like a Yankee Japanese restaurant. I get that’s where the flavour inspiration comes from but it was trying to be a little too cool. When the the burger came out it looked delicious – noticeably smaller than the Umami burgers I’ve eaten in Melbourne. The first bite was soft, salty and the patty was cooked nice and pink. The salty and sweet from roast tomatoes and shiitake did their part in upholding the Umami buzz, but I wanted more from the parmesan. At the end of the day, I’d say to Melbournians go visit Nshry because they’ve nailed the whole notion of Umami. If you’re by a Umami Burger in the States, I’d say try one of their other burgers that adds bacon or an extra patty. They might be the Original, but the Original has been trumped by Melbourne’s very own Nshry.


NSHRY

Monday, August 22, 2011

NSHRY – 129A Beaconsfield Pde, Albert Park, Victoria, Australia
Burger:
Umami Burger
Serviettes:
3
Dress Code:
Smart Casual
Sleepiness:
16 minutes
Would we recommend:
Go Now!
Price:
$22
Summary

Pronounced “Noshery”, this funky little beachside cafe/restaurant produces some enticing breakfast and lunch dishes, not to mention coffee that will convert even the most dedicated de-cafe drinkers. With exceptional service and an in depth knowledge about all of their selections, the staff are hard to fault. Inside the décor is comfortable and warm, perfect for a winters breakfast/lunch with a great big window view of the beach. However, when the sun is shining you’ll be fighting for a place outside. We grabbed our first ever Umami Burger – 200g Wagyu and Angus beef, Umami rub, brown mushroom sauce, gruyere, caramelised onions, oven roasted tomato and a parmesan crisp between a sweet brioche bun with a side of onion rings, slaw, cornichons, spicy chip dip and wasabi kewpie. And a heads up if you’re planning on a late night burger fix… its currently only available on the lunchtime menu – unless bribery is your thing of course.

Comments
“One of the thickest and juiciest patties I’ve had the pleasure of wrapping my hands around. It was so awesomely juicy that I was actually able to literally suck the salty, flavour packed juice from the pattie. Everything else about this burger was well planned and thought out. The crispy parmesan was something I haven’t seen before and worked perfectly. The individual ingredients in this burger may seem overwhelming, but together make it something special. You also can’t go past the selection of 3 amazing side sauces to add a unique taste. Some really great touches here that make this burger stand out from most others. This is one you really have to try!”
“I was instantly impressed when I walked in and noticed the portions and presentation of the fellow diners meals. The room was full, but being such a tough brave man I was happy to venture outside and face the elements of a Melbourne winter – the view is pretty spectacular aswell. As I was still drunk after only getting home a few hours earlier I eagerly awaited the burger… and once it arrived, I thought had a real challenge on my hands. The crispy cheese and grilled tomatoes all looked a bit complicated for me to navigate. However, much to my surprise when I squished everything together it created an awesome “mush” of gooey goodness that blended perfectly. The beef was a great size and the other ingredients didn’t take away from the main flavours. The service was very friendly and cute, and little extras like 3 sauces to choose from gave it that edge that turned a good experience great.”
“All I can remember is the juice of the pattie going down my hands and dripping onto the plate. This burger is so juicy! The pattie’s flavour was well-balanced (no dominating flavours, besides meat) and cooked evenly on both sides, with the perfect shade of pink in the middle. Be warned this pattie is not only juicy, but thick too. The bun was the second standout – sweet and soft. The caramelised onion jam was really nicely prepared and the double cheese of parmesan and gruyere was perfection. The 3 dips that came with the burger gave me a great choice of what flavour combos to add to each bite – loved it. No chips on this one, but the onion rings were great. I would recommend ending this meal with a Cold Drip Coffee, you’ll need it after this meal.”
“A burger with a concept… finally! Inspired by Umami (The”5th Taste”), this burger is quite unique to Melbourne. The gents have raved on enough about it all but I must emphasise how juicy and tasty this is. It only makes me regret not visiting Umami Burger whilst on my travels around the USA. What really made this for me though was the three dipping sauces: a kind of wasabi mayo, then a paprika-style mayo and a spicy tomato sauce. Each one worked deliciously with the burger (and onion rings), meaning they’ll have you coming back over and over again just try all of the possible combinations. Some serious awesomeness right here. Get on it. ”
Nshry on Urbanspoon


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